波比布朗,Bobbi Brown Essential的出现是因为Bobbi Brown本人的意念。Bobbi Brown,本是波士顿Emerson学院戏剧化妆课程毕业生,经十五年努力,成为化妆界炙手可热的名字,曾为无数杂志封面女郎化妆,又与顶尖时装设计师合作,创造每季最新化妆潮流。成名后,Bobbi Brown借机创立以自己为名的化妆品牌来推广个人的化妆哲学,于是便在1991年与拍挡Rosalind Landis推出Bobbi Brown Essentials化妆品系列。
MAGGIE LAKE, CNN ANCHOR
CNN主播 玛吉·雷克
Well, in the business world, image is very important and the face that you present can make or break your professional reputation. Makeup artist Bobbi Brown has been creating polished looks for women for almost 20 years. Hard to believe. We went behind the scenes with her to see how she puts her skills into action.
在商界,形象是非常重要的,而你所呈现的形象可能是你专业信誉的成败关键。化妆师彼比·布朗为女性打造光鲜亮丽的脸庞将近 20年。实在是令人难以置信。我们私下探访她,看看她是如何发挥专业技术的。
BOBBI BROWN, FOUNDER, BOBBI BROWN
BOBBI BROWN 创办人 波比·布朗
I'm here at our 20-something annual boot camp, which is where my best artists from all over the globe are here. And I teach and I train and I talk.
我现在在第二十几届的朋训班,我旗下来向世界各地的顶尖化妆师都齐聚在此。我在这教课、培训和演讲。
Good morning, everybody. I didn't get to see everyone last night. And if anybody has any pictures of me dancing and if it is on YouTube or Facebook, you're fired!
各位早。 我昨晚没办法跟各位一一照面。如果你们谁拍到任何我跳舞的画面,而且如果放上 YouTube或Facebook的话,你就被解雇了!
We've grown so much that in order for to get the message out all over the world and to be able to have not only women understand how to do their own makeup, but makeup artists understand the brand and the products; the way to do that is really with my ambassadors. That's basically the only market research I really enjoy, is hearing about what my artists are saying and what the customers are saying.
我们已经有了长足的发展,为了将信息传遍全世界,为了要让女性顾客了解如何使用化妆品,还要让化妆师了解这个品牌和产品,要达到这些目标需要依赖我的大使们了。基本上,我最喜欢的市场调查便是倾听我的化妆师和顾客的意见。
What did you guys think of the new products yesterday?
你们觉得昨天的新产品如何?
Yeah? What are you the most excited about seeing? Concealer?
嗯?你们最想看到哪样产品?遮瑕膏?
We're gonna start with a hydrating eye, and that's natural.
我们从画一个水嫩的眼睛开始,那很自然。
Well, the BOBBI BROWN look, to me, is really simple. It's got to be makeup that's right for a woman's style, but the colors have to be natural to a woman's skin and they have to look like skin.
对我而言,BOBBI BROWN的妆容其实是非常简单的。那必须是符合女性风格的化妆品,但色彩在女性的肌肤上要很自然,看起来就像肌肤一样。
But can you see, already? I mean, for you guys on this side, it just... now it's flawless.
你们看出来了吗?我的意思是,从坐在这边的人看来,现在几乎是完美元瑕的。
The company is 20 years old, and I started this company with a lipstick-a lipstick that looked like lips. You have to have a product first of all, or an idea that doesn't exist in the market. There are too many me-too things happening out in the world, and you need something that is needed, and then it's much easier to, you know, figure out what to do from there. I thought, wow what a great idea: a makeup company that's actually been created from a makeup artist.
这家公司已经20年了,而我是以一款唇膏创办了这家公司一一一擦起来很像自然唇色的唇膏。首先,你必须有市场上没有的一项产品或一个点子。世上有太多效仿的产品,而你需要找到大家真正需要的东西,从那儿想出接下来的点子便容易得多。我当时想,哇,这是很棒的点子:一家由化妆师所创立的化妆品公司。
The best trait I have, being an entrepreneur, is that I am very naive. I never thought that I wouldn't succeed. I know it sounds a bit intense, because it's makeup, but if you can take a woman and show her a product that makes her look less tired, makes her look fresher, prettier, there's no better feeling in the world.
作为企业家,我拥有的最佳特质是我很天真。我从来没想过我会失败。我知道这听起来有点极端,因为这是化妆品市场,但如果你能向一位女性展示有个产品能让她看起来更有精神、更年轻、更美丽,世上没有比这更棒的感觉了。
Pass it around and feel it, and it's really warm, by the way.
向后传,摸摸看,顺便提一下,它的色调相柔和。
I am incredibly passionate about creating new products and colors. You know how lucky am I that I get to have an idea and it could be an idea coming from nowhere. I get to come in and tell a group of people, that I really enjoy their company, about this idea. We work together and we keep meeting on the same idea.
我非常热衷于开发新产品和新色彩。我是多么的幸运,我灵机一动,便能有个绝无仅有的点子。然后我进公司将我的想法告诉一群人,我真的很高兴有他们一起。我们一同努力,一同开会讨论这个点子。
KAT DELUNA, R&B RECORDING ARTIST
R&B 唱片歌手 凯特·德鲁娜
So, Bob?
波比?
BOBBI BROWN, FOUNDER, BOBBI BROWN
BOBBI BROWN 创办人 波比·布朗
Yeah? Whoo! Hey, guys, everyone know my friend, Kat?
嗯?哇!各位,大家都认识我的朋友凯特吗?
How are ya? How are ya?
你好吗?你好吗?
KAT DELUNA, R&B RECORDING ARTIST
R&B 唱片歌手 凯特·德鲁娜
Very good. Excited to see you.
很好。很期待看到你。
BOBBI BROWN, FOUNDER, BOBBI BROWN
BOBBI BROWN 创办人 波比·布朗
Our surprise guest, you know, Kat DeLuna who is an up-and-coming star. I think she's gonna be a superstar, I really do. I met her last year at an event. We became friends. She happened to yesterday, say she's gonna be in the neighborhood, could she stop in? I said, absolutely. I knew my artists would, you know, get a kick and a thrill out of meeting her.
我们的神秘嘉宾凯特·德鲁娜是位新秀。我认为她会成为巨星,我真的这么觉得。我去年在一个场合中认识她,我们成为朋友。刚好昨天她说她会到这附近,可不可以顺道来看看?我说,当然好啊。我想我的化妆师见到她会相当兴奋、激动。
There is no average working day for me, at all. Everyday is different, and, you know, my biggest problem in life is that I have too many great things going on all the time.
对我而言,没有平淡无奇的工作日,完全没有。每天都不一样,我生命中最大的难题是,我总是有太多很棒的事情在进行。
【活学活用】
1. reputation n.名誉;名声
2. polished adj. 润饰过的;润色的
3. boot camp n. 新兵训练营
4. concealer n. 遮瑕膏
5. hydrate v. 使吸入水分
6. flawless adj. 完美的;无瑕的
7. trait n. 特征;特质
8. entrepreneur n. 创业者;企业家
9. naive adj. 天真的;率直的
10. intense adj. 激烈的;极端的
11. up-and-coming adj. 有前途的;前程似锦的
12. kick n. 极度剌激;极度兴奋