8月18日，APAX LIVE在外滩22号举行了Fashion Rocks亚洲官方票务启动仪式。三周前，英国歌手Charli XCX空降Fashion Rocks亚洲首次新闻发布会, 并献上中国首秀。今天下午，APAX LIVE再次惊爆众人眼球！国际天后李玟亲临现场，确认将携手意大利著名奢侈品品牌La Perla共同登上Fashion Rocks亚洲首秀的舞台。

Three weeks ago, APAX LIVE rocked the local fashion and music world by making the most unexpected declaration of CHARLI XCX’s involvement in FASHION ROCKS ASIA 2016. Tonight, at Bund 22 the “breaking news flash” went ballistic when they made the next big announcement that COCO LEE- Asia’s most mind-blowing female singer, the first ever Asian star to have performed at the OSCARS!!, WILL BE THE NEXT CONFIRMED SUPERSTAR ON FASHION ROCKS ASIA 2016!!

Fashion Rocks亚洲独家主办方APAX Group创始人兼CEO朱国良先生，上海城世品牌发展中心秘书长庞洁女士，英国驻上海总领事吴侨文先生，La Perla & Elite亚洲区CEO Chiara Scaglia以及外滩22号总裁李玉麟女士，皆出席了发布会并分别致辞。

Terence Chu (CEO and founder of APAX Group), Jasmine Pang (Secretary General of Shanghai City Branding Center), Mr. John Edwards (British Consul-General in Shanghai), Chiara Scaglia (La Perla & Elite Asia CEO) and Michelle Lee (CEO of Bund22) collectively made their speeches in support to the great news.

此次，Branding Shanghai上海城世品牌发展中心将作为Fashion Rocks亚洲首秀的协办单位，并将其归入“Shanghai. Let’s Meet!”的核心时尚项目之一共同打造。二者的合作将全面展示上海这座国际化大都市的时尚与魅力。

APAX LIVE took the opportunity to mention the strategic cooperation and partnership with Branding Shanghai, making Fashion Rocks Asia the core project of “Shanghai. Let’s Meet!”. Just as FASHION ROCKS originated in the UK, 2016 marks the first year of GOLDEN AGE of China-UK relations. This deep understanding between the two nations also show great vision and opportunity for both cities to open themselves to each other, and the rest of the world, showing how cosmopolitan and stylish the city of shanghai really is.

意大利著名奢侈品牌La Perla确认加盟，其品牌模特在现场带来了精彩的展示秀。国际天后李玟的惊艳亮相更是将全场氛围推向了高潮！！

Italian brand La Perla, more infamously known as “The ROLLS ROYCES of the lingerie
world” confirmed their inclusion as part of the designer line up. Beautiful models paraded in the latest apparel by La Perla. The hotness quotient went up 5 notches higher when our ASIAN DIVA Coco Lee made her grand appearance.

发布会最后，台上嘉宾共同启动开票系统。Fashion Rocks亚洲首秀的门票预售通道现已开通！！

The culmination of the night was when the official announcement was made that the FASHION ROCKS ASIA 2016 tickets are now officially on sale. With a dramatic and high-tech triggering of the extremely important moment. Our VIPs, together, plugged in the giant “SWITCH ON” machine to make the online selling booths fully operational!!

赶紧登陆大麦网，热音等40余家票务网站抢票吧！！

Tickets are avaliable now on Damai, Reyin, over 40 ticket websites. What are you waiting for?? Let’s ROCK!!

APAX LIVE 是 APAX Group 旗下全新业务板块，致力于打造文化娱乐产业链的重要一环。APAX LIVE 作为亚洲独家版权方及主办方，将打造2016年10月14日Fashion Rocks在上海东方体育中心的首秀。

APAX LIVE is a newly developed division of APAX Group, uniting multi cultural entertainment concepts and experiences of Fashion Rocks. As the licensee and organizer of Fashion Rocks Asia, APAX LIVE will make it as Asian debut on 14th October 2016 at Shanghai Oriental Sports Centre.

APAX Group
www.apaxgroup.com
微信: apaxgroupofficial
LinkedIn: APAX Group

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