2018年5月3日，Veronafiere在展会成立120周年之际换上了全新的商标。

商标中“V”的设计灵感来自Veronafiere会展中心的布局：

颜色从深蓝色渐变到黄色，与维罗纳市市旗的颜色一致，选取了这座被联合国教科文组织列为世界遗产的城市最具代表性的色彩：蓝色的加尔达湖和阿迪杰河，浅绿色的葡萄园和丘陵，以及这座历史悠久的城市及其名胜古迹中泛着温暖黄色调的大理石和天然石材。

展会名称也采用了更现代的字体，并通过字体加粗的方式强调了维罗纳的核心作用。

通过视频更直观地了解我们的设计理念吧：

Verona, 3 May 2018 - Veronafiere changes its brand to celebrate 120 years of operations. The rebranding developed by communications agency Facci & Pollini was presented today in the head offices in Viale del Lavoro during the second day of the UFI European Congress (World Trade Fair Association) hosted by Veronafiere until tomorrow. 

The most evident change concerns the pictogram: a "V" inspired by the layout of the halls in the exhibition centre made up of five bands ranging from dark blue to yellow. The choice of colours refers to the banner of the City of Verona, and also recalls the colours of the local area where Veronafiere was founded and developed, such as the blue of Lake Garda and the River Adige; the light green of vineyards and hills; the warm shades of the marble and natural stone in the historic city centre and its monuments, long-since declared a UNESCO World Heritage Site. 

The logo has also been changed, using a more modern font and emphasising the central role of Verona through a bold typeface. 

The payoff "Trade shows & events since 1898" highlights the history of Veronafiere and its expertise as a direct organiser of events going back more than 120 years. The vocation as a tool for promoting business for exhibiting companies began in 1898 with the first half-yearly horse shows; Veronafiere has since become the fulcrum of a system of international relations covering five continents through a network of events, subsidiaries, international delegates and sales offices. 

"The new brand celebrates our legacy and our strong bond with the local area yet it also ensures decisive new impetus looking at the next 120 years of operations," said Maurizio Danese, President of Veronafiere. "It is also a tangible sign of the important change of pace that Veronafiere has implemented in recent years through conversion into a joint-stock company, investments in digitizing processes and the development projects envisaged in the Business Plan." 

“Innovating, standing out and communicating are essential requirements for competing in the exhibition system today," said Giovanni Mantovani, CEO & Director General of Veronafiere. "This rebranding operation seeks to narrate the values of our corporate identity in a new, more empathic manner, symbolized today by the colourful "V" that, like a wing, is ready to take flight towards a future that will be increasingly played out on international markets."

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